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Other computer-assisted management systems range from energy
management systems to conference management systems and computerintelligent
buildings. Acomputer-intelligent building means that most of the
functions of the building are computer-assisted, and so, for example, room
cleaning schedules can be computer generated from information from
guests’ smart keys, pay rolling can be generated from reading employees’
time sheets which themselves are based on electronic monitoring, and a
wide range of on-screen services are available in rooms.
It is also vital for top hotels to ensure that their provision matches their
customers’ technology aspirations. This may include Plasma television
screens, wireless connectivity and sophisticated music systems.
Exhibit 8.5 and Plate 8 show how technology has been used at the budget
end of the hotel industry. Here its prime aim is to cut costs, enabling
some French hotels to pursue an effective price-based strategy. The conference
industry illustrates possible opportunities and threats posed by new
technology. A recent study found that 36 per cent of hotel room sales was
made to conference delegates, and there has been growth in the number of
centres with capacities for in excess of 1000 delegates. However, firms such
as Xerox are increasingly turning to video-conferencing as a way of reducing
travel and hospitality costs, and saving expensive executive time. Some
hotels are responding to this challenge and the Hilton National group, for
example, has introduced video-conferencing in its key conference venues.
However, with the growth of multimedia technologies it is possible that
more conferencing will in future be office or home based, utilizing PCs. The
implications of such a move would be a shift in conference spending away
from airlines, hotels and local hospitality providers towards the providers
of data links and other hardware and software companies.